JSA have been involved with refashioning several of Goulds departments. Beginning with a major reshuffle, JSA handled a major expansion of the linens and lifestyle gifts areas and the re-location of haberdashery to the first floor. Colour-coded design and graphics were created to unify all the departments with a similar theme. The second stage of our involvement consisted of a timely revamp of the menswear department with new flooring and shopfittings throughout.