JSA worked with Creasey's the Guernsey retailer to convert the three-floor building housing their toyshop into a standalone menswear store, bringing a contemporary feel to the store without alienating existing customers. The main challenge was the long, narrow shape of the building with a very low ceiling on the first floor. White gloss walls and innovative lighting improved the light quality drastically while a stunning new staircase with stainless steel and glass balustrade provides a focal point for the store.