Aimed at female teens and early 20s, this new, young fashion brand needed to be very edgy, and very “fashion”. The strap-line “come together” is a perfect fit with the brand-name, evoking images of friends getting together, texting each other or emailing, as well as acting as an invitation to the store. With its subtle colour wash, our logo design interacts subtly with its surroundings, causing its own fusion.

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