Signalling M&Co's continued drive to become the first choice UK fashion value brand, M&Co invited JSA to design a new 3000sq ft concept store, situated in Green Lanes Shopping Centre, Barnstaple.
The creation of a younger ambience throughout the store was achieved through the choice of rich purple and deep turquoise tones with hints of sparkling metallic’s. Complimented with a mixture of solid ironwood timber, stunning creamy ceramic, textured papers, luxurious silks and buttoned upholstery.
Focal points to draw people through the store produce a relatively clean and minimal feel. The perimeter walls, clad in white high gloss panels feature a carved undulating wave pattern, with two impact panels providing wonderful visual merchandising opportunities. Catwalks were the design inspiration for the window beds. Part of the window backs, left open, allow the catwalk to flow into the shop floor connecting the two areas. This is echoed towards the back of the store with a curved stage leading into the fitting rooms.
"We have worked with JSA for a few years now and the challenge this time was to create a shop environment that would attract a customer '10 years younger' and who avidly follows fashion. I think they have done an exceptional job. Our shoppers are already 8 years younger and the new-look stores are certainly creating a stir!" Andrew McGeoch, Director of Marketing & Business Development.