Nutrausi
JSA were asked to develop the branding and marketing campaign for Papaya Forte, the first in Nutrausi’s range of ‘health and wellness’ products. Manufactured and packed in Australia, the product had to be both premium and eye catching on the pharmacy shelf. JSA designed all the packaging, leaflets, blister packs, point of sale, website and even the actual capsules themselves. The kangaroo reflects the Australian origin of the product and appears on the packaging bouncing along a distinctive orange curve that represents the Australian landscape and the curve of a halved papaya.
